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23andMe Sale Dates: When does 23 and Me usually go on sale?

Looking for a price break on your genetic testing? 23andMe DNA test kits go on sale quite often!

The typical price of 23 and Me tests ranges from $99 to $199, depending on whether you want only the ancestry (ethnicity) options or if you also want their approved health reports.

Note: You get access to the same raw data file for download no matter which test option you choose (ancestry, health reports, etc.)

Traditionally, 23andMe goes on sale before these holidays:

Be sure to check the website a week or two before these dates. (Here’s the scoop on AncestryDNA sales dates)

Black Friday:
The Friday after Thanksgiving, 23andMe usually has a great sale price on all of their test kits.

Winter sale:
Often, 23andMe goes on sale in early November through Black Friday. The sale is usually not quite the same as the Black Friday price. Instead, you may find the more expensive options on sale during this time.

Christmas sale:
The kits are often on sale from the beginning of December through Christmas Eve. Again, the discount is usually different than the Black Friday sale.

Valentine’s sale:
Some years, 23andMe offered a quick sale for the week of Valentine’s (Feb. 14th).

Mother’s Day sale:
The week or two before Mother’s Day (the second Sunday in May) is another sale date for 23 and Me test kits.

Father’s Day sale:
Again, the week or two before Father’s Day (the third Sunday in June) is another sale period for 23andMe.

Amazon Prime Day:
Don’t forget to check on during Prime Day in July for discounted genetics offers! Prime day is usually mid-July and the genetic tests almost always go on sale.

Columbus Day or Indigenous People’s Day sale:
The first and second week of October is another common sale date for genetic test kits.

Amazon sale in October:
Amazon has announced another sale, similar to the July Prime Day in October. Check then to see if 23andMe is on sale on

Privacy tip!

If you want to autonomously purchase and register your kit under a pseudonym, you may want to buy a kit in person at Target or perhaps on  Their sale prices sometimes differ from buying it on, so take that into consideration.

Raw Data File:

All of the 23andMe options (basic package,  Health reports, ancestry membership, etc.) offer access to the same downloadable raw data file.

Once you’ve gotten your 23andMe raw data file results downloaded, come back here to check out everything you can learn from your genes!

About the Author:
Debbie Moon is the founder of Genetic Lifehacks. Fascinated by the connections between genes, diet, and health, her goal is to help you understand how to apply genetics to your diet and lifestyle decisions. Debbie has a BS in engineering from Colorado School of Mines and an MSc in biological sciences from Clemson University. Debbie combines an engineering mindset with a biological systems approach to help you understand how genetic differences impact your optimal health.